Product Personas

Building successful software.

Marketing

iPhone Apps

  • iCBT: Feeling Good on the iPhone

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"iCBT is an ingenuitive app ... Well worth the price and highly useable ..."

Cognitive Behavioral Therapy on the iPhone

Publications

  • A Persona "Ah-ha"
  • The Power of the Persona: A Case Study

Categories

  • For Agile and Other Developers
  • For Newbies
  • Humor & Misc
  • Persona Examples
  • Product Management
  • Programming
  • Rensselaer Class of '88

More On Personas

  • Bonfire Development Advisors
  • Cooper Insights, Articles on Personas
  • Buyer Persona Blog
  • Molecular Uses Personas

Recent Comments

  • Steve Johnson on That "Ah-ha" Moment!
  • Bruce McCarthy on Replace This Engine: A Persona Story
  • Saeed Khan on Replace This Engine: A Persona Story
  • RE on What’s Good for the Gander Might Eventually Be Available to the Goose
  • Graham on 'The Power of The Persona' is here!
  • Drew Neisser on A Good Decision vs. The Right Decision
  • Brian Lawley on Does Persona Drive Product Character?
  • Brian Lawley on Is Stella a Famous Persona?
  • Scott Sehlhorst on Do Techies Really Know How Their Product Is Used?

Contact Me

  • Ask a question
  • Schedule a talk
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About

Recent Clients

  • CRICO/RMF
  • Certeon
  • Iron Mountain

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