I’m in the middle of a big project and haven’t had time to write the posting that is on my mind, so I thought I’d post a pretty funny video of me playing with my young daughter.
Then I got to thinking about how this video could be related to building products people love and I realized that YouTube may be the next great resource for discovering and sharing persona related information. Think about it. You can find revealing information about your target user and buyers from their own videos and you can easily compile and share video excerpts.
My video was taken by Joe Shapiro, a member of the Vermeer development team (which went on to become FrontPage) and now a professional film editor and actor (while continuing to work in technology). I don’t recommend this to anyone without children. But if you do watch it, stay until the end because you might be surprised to see who outsmarts whom.
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