If You Want the Best Consumer Deal Possible, Don't Try to Help the Business Avoid the Google AdWord Fee

Is it just me?  Am I the only consumer marketing naive who tries not to add the Google AdWord cost to a business when I've just located them via Google?  I figure, if I Googled for "FIOS" to get the best Verizon link, Verizon would appreciate my decency in not adding a $.50 or whatever fee to the search.  Not any more!

I actually was Googling "FOIS" because it was time for me to leave RCN (reliable, but too expensive for HD) and I'd heard great things about the cost and reliability of Verizon's FIOS.  Here's the Google result of my search:

As expected, there is paid advertising above the Google search results. I tried to save Verizon the ad-word fee and followed the non-ad link to Versizon FIOS; Verizon offered me a small discount on a certain Verizon FIOS bundle.  But when I followed the ad-word link, Verizon offered me several additional discounted bundle options plus $150 cash back for the exact same agreement. my desire to save Verizon a few pennies had almost cost me $300.  I won't make that mistake again.