Read "the Power of the Persona" in September

Last month in Why a Blog on Personas?, I mentioned a case study I wrote called "The Power of the Persona" to be published in the Pragmatic Marketer, anticipated for August '07.  The current info is that subscribers should be receiving the magazine at the begining of September.

If you are not a current subscriber to the Pragmatic Marketer, you should be. As a Product Manager, I learn something new, thoughtful and/or applicable from each edition. My developer friends seem to appeciate the magazine too. (btw, it's free.)